Blogging Church

The Blogging Church is a one-stop resource for pastors and leaders who want to know the why, what, and how of blogging.

  • Why should my church embrace blogging?
  • What can blogs accomplish in my church?
  • How can we get started?

This is not a typical technology book that blindly sells the latest and greatest, however. We have been in the trenches of church ministry and know that there is no room for technology toys. To invest time, energy, and money in a piece of technology, there must be a true justification, a return on ministry, a problem in need of a solution. A church should not adopt blogs because they are the current buzz or the latest fad, but because of the incredible opportunity to share the story of the church.

The book is focused on practical application rather than theory. You will finish the book with clear answers to the above questions, a full understanding of how blogs can revolutionize your church, and the tools to make it happen. For example, if you'd like to create an environment where your readers can respond or ask questions, you might want to include a help desk, similar to customer support on a commerce site, but focused instead on feedback and suggestions, or requests for assistance. A great help desk is Zendesk, and you may want to reference a service offering Zen Desk support to help you implement this solution in a way that's most useful to you. Other useful tools may help you more quickly post content, gather info from other websites, or permit your content to be used by others.

Look for The Blogging Church by Brian Bailey this January from Jossey-Bass.



June 23, 2006

The One Thing, No. 5

I'm thrilled to announce the fifth contributor to the final chapter, The One Thing. He is a best-selling author, entrepreneur, start-up maestro, A-List blogger, and integral part of the original Macintosh team at Apple...

Guy Kawasaki

I have read many of Guy's books and have loved his work for years, so I was truly honored when Guy agreed to write a contribution for The Blogging Church. Who better to write about blog evangelism than one of the first corporate evangelists?

Other contributors:

Kem Meyer

Merlin Mann

Ben Arment

Jeremy Wright

June 10, 2006


Here is the 99.9% final table of contents for The Blogging Church. There is still room for improvement before we go to print, though, so if you have any feedback on the titles and how they could be improved, let us know!


1. The Story of Blogging
2. Why Blog

5 Questions with Mark Driscoll

3. Share News
4. Cast Vision

5 Questions with Perry Noble

5. Reach Out
6. Connect Your Staff

5 Questions with Craig Groeschel

7. Learn from Others
8. Spread the Word

5 Questions with Church Marketing Sucks

9. Get Started
10. Build a Better Blog

5 Questions with Tony Morgan

11. Build a Really Bad Blog
12. Feed Your Head: RSS

5 Questions with Greg Surratt

13. Podcasting
14. Warning Labels

5 Questions with Mark Batterson

15. Built to Last
16. The One Thing

June 06, 2006

Manuscript? Check!

The manuscript for The Blogging Church is done! We submitted it to our publisher, Jossey-Bass, on Monday morning. It was "on time and on spec" according to the editor, which was good to hear for a couple of first-time authors.

The final total was 63,000 words, which will become a 250-page paperback this January if all goes well. We're now entering the editing process, so we're eager to see what the final version looks like after this month. A few of our favorite blogging pastors have reviewed a short excerpt, and so far the feedback has been great. We want the book to truly be helpful - whether you've been blogging for a year or are tired of hearing about blogs and not knowing what they are.

Terry and I are both incredibly thankful for this opportunity - it's truly been a God thing from start to finish. Thanks to all of you who have been so supportive throughout the past year. Also, thanks to the many people who have contributed to the book and been part of our podcasts. All of you have made the book much better!

If you want a sneak preview, check out The Blogging Church on Amazon! We'll let you know as soon as it's available for pre-order.

I'll post the final Table of Contents later this week.

June 03, 2006

The One Thing, No. 4

The fourth contributor to the final chapter, The One Thing, is Kem Meyer. Kem is the Communications Director at Granger Community Church. She shares her insightful thoughts on church marketing on her blog, Less Clutter & Noise. She also speaks often at conferences and workshops for church leaders.

Kem brings a terrific perspective on how blogs can be used in the church. Her contribution has been a great addition to The Blogging Church.

Other contributors:

Merlin Mann

Ben Arment

Jeremy Wright

May 28, 2006

The One Thing, No. 3

The third contributor to the final chapter, The One Thing, is Merlin Mann, the brilliant blogger behind 43 Folders.

43 Folders is a site about personal productivity, life hacks, and simple ways to make your life a little better. The blog is a member of the Technorati 100 and is the original source of the now famous Hipster PDA. A talented writer, Merlin's work has appeared in WIRED, Macworld, and many other fine publications.

Merlin was great to work with, generous with his time, and he wrote a first-class piece. Thanks, Merlin!

Visit 43 Folders

In case you're wondering, the contributors aren't in any particular order. Each of them brings a terrific perspective and I'm proud to have all of them involved. I'm just picking the next cool person to write about.

Other contributors:

Ben Arment

Jeremy Wright

May 23, 2006

The One Thing, No. 2

Two weeks ago, I told you about the book's final chapter, The One Thing. The chapter is a diverse collection of advice from 18 bloggers. The contributions have been truly incredible - the chapter is at the end because I'm afraid you might stop reading if it was at the beginning.

I'm so thankful that these talented women and men have generously agreed to be part of The Blogging Church. I'll be introducing you to each of them over the next few weeks. Jeremy Wright was first; the second blogger is Ben Arment.

Ben is a church planter who started History Church in Reston, Virginia five years ago. Ben is one of my favorite blogging pastors. His blog is a great read and History seems like a thriving, joyful community of people with a heart for their community.


May 19, 2006

The Wall Street Journal on Web Outreach

The Wall Street Journal published an article this week on how churches are using blogs, podcasts, MySpace, and other web tools to reach people. It's a very interesting overview of what different churches are doing. I was fortunate to be interviewed for the piece, along with other Blogging Church alumni, including Mark Batterson of National Community Church, Bobby Gruenewald of Life Church, and Brad Abare of Church Marketing Sucks. It's like we all got together for our 1-year reunion or something. Check out the article while it's still free!

Holy Sites: Churches Embrace the Web in Bid to Attract Members

Really Simple Success

Phil Gomes wrote a great article about using RSS Today.

Why is RSS Important?
RSS is Incorruptibly Opt-In
It Saves Users Time (Yours Too)
RSS is Measurable


Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired. I'll say it again. You should be fired if you do a marketing site without an RSS feed. Saying that RSS is only for geeks today is like saying in 1998 that the web was only for geeks. - Robert Scoble


May 16, 2006

Local Church- pointless?

According to the, a recient national poll found just 17% of adults view the local church as essential for developing faith.

Maybe this is the time I could talk about how much I don't trust polls, or how misleading they can be... Anyway, that was a shocking number!

Posted by Terry Storch at 6:37 PM

May 06, 2006


The deadline for the complete draft of The Blogging Church is just four weeks away! When we launched this site on August 30, we had little idea what the next nine months would bring. We greatly appreciate all of the support and feedback you've given us throughout. We can't wait to wrap this up and share it with you!

I'd love to tell you that the only thing left is some proofreading and photoshop work on the jacket photos, but like most first-time authors, it's definitely going to be an intense 30 days. The final chapters are being written right now and there are a lot of pieces to be finalized.

Some very cool people have gotten involved recently, though, that should make the book a lot more fun and helpful. The last chapter of the book is called The One Thing. In it, you'll find an incredible collection of advice from nearly 20 different bloggers. Each person answered the question, "What is the one piece of advice, the one thing, you would tell another blogger?" The answers are as diverse as the bloggers who are involved - from school teachers and writers to pastors and proud members of the Technorati 100. This chapter should be both entertaining and inspiring - and a great way to end the book.

Who's involved so far? I'll be sharing some of the names over the next few weeks, but since it would be cruel to keep you waiting, the first contributor is Jeremy Wright. Jeremy is a top blogger who not only runs a blog marketing company, but has written a blogging book himself, Blog Marketing.

There are still a few spots left, so feel free to nominate anyone who you think would offer a great perspective. The Blogging Church is scheduled to be published in January. More soon!